What's in a Name?

Lauren’s name means “of laurel.”

Sage represents all the wise and wonderful people who support her—her husband Jonathan, her parents, and many others.


The ampersand between is representative of the unions we celebrate as two souls become one!

We believe that flowers have the power to transform spaces and connect to past generations, and we strive to foster genuine events where your most important people can gather together and celebrate. We know the importance of family- it is an honor to celebrate with yours, and we structure our business to intertwine ours. 

Moments, like flowers, are fleeting, so we strive to create enduring moments for our couples’ most important days.

Our Philosophy

Laurel and Sage is a floral design studio specializing in weddings and events in Birmingham, AL, and we love traveling wherever the blooms take us. 

We are inspired by color, movement, depth, and seasonality and love creating organic, floral-focused designs that capture your vision with intention. By sourcing high quality, seasonal, and often local ingredients, we ensure that your flowers will be beautiful, fresh, and environmentally conscious. 

About Laurel and Sage Florals

Lauren Roth

OWNER + CREATIVE DIRECTOR

Lauren has always loved flowers and the way they display the beauty of their Creator. Her love of all things botanical began early, learning names of various plants from her mother and delighting in her grandmothers’ gardens. She created Laurel and Sage in 2017 out of a love of the artistry of flowers and finds inspiration in her work from distinctive color palettes, the transitions of the seasons, and the detail found in each unique bloom.

Lauren loves fall leaves, blueberry muffins, ranunculus, a perfect sunset, tropical climates, and lady grey tea. She and her husband, Jonathan (official van-packer and right-hand man for L&S), live in a Birmingham bungalow with their sweet pup, Shadrach, and cat, Basil.


There are always flowers for those who want to see them.

—Henri matisse

Our Values

Above all, we celebrate love. We value equality and will never forget what an honor it is to be included in your days.

01. LOVE

We value honest communication, and we have a bond of mutual respect with our couples. We will be a trustworthy, friendly help for you as you walk through the planning process.

02. INTEGRITY

Your time is valuable, so we aim to be organized and timely in our communication. We will be a confident, collected force on your wedding day.

03. efficiency

We strive to be precise and detail-oriented in our work. We always want to be better today than we were yesterday, and we strive to keep creating unique and innovative designs. We work closely with each couple to create floral designs that represent your individual style and vision.

04. quality

We take several steps to prioritize sustainability and minimize waste. We reuse and recycle packing materials, source local blooms when possible, compost all organic matter, reuse vessels, and upcycle our candles. We also donate most wedding florals after your event to bring joy to several local Birmingham organizations.

05. social conscience

a few of our

01.

INCREDIBLE BRIDAL BOUQUETS

02.

FLORAL INSTALLATIONS

03.

detailed tablescapes

04.

Intimate events

05.

ROMANTIC CANDLELIGHT

06.

MEANINGFUL MOMENTS

favorite things

“Lauren and her team were so incredible as our florists! She was 100% class and professionalism, and they took care of everything. Our guests gushed about the beauty and quality of our florals, and we could not have been happier!”
— A & C

“Seeing the venue on our wedding day and how Lauren had transformed our space was breathtaking.”
— M & A

“Lauren is professional and passionate about her work and goes the extra mile to ensure that her clients interests are met.”
— B & C

“The arrangements she made were absolutely stunning and so unique. She was such a pleasure to work with throughout the whole process, and she completely exceeded my expectations.”
— L & D

“Lauren was so sweet, professional, and easy to communicate with. Our florals were beautiful, and I'm still getting compliments on them months later! Lauren went above and beyond in turning our floral ideas into a reality!”
— A & J

“I feel like she really listened and took the time to understand my vision. Everything was absolutely lovely, and she was a true joy to work with.”
— B & N

Kind Words

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@LAURELANDSAGE

Comprehensive event styling and full floral design based in Birmingham, AL, since 2017