What's in a Name?

Lauren’s name means “of laurel.”

Sage represents all the wise and wonderful people who support her—her husband Jonathan, her parents, and many others.

The ampersand between is representative of the unions we celebrate as two souls become one!

We believe that flowers have the power to transform spaces and connect to past generations, and we strive to foster genuine events where your most important people can gather together and celebrate. We know the importance of family- it is an honor to celebrate with yours, and we structure our business to intertwine ours. 

Moments, like flowers, are fleeting, so we work to create enduring memories for our couples’ most important days. Every element of floral design is an opportunity for creative artistry, from curating your floral palette to writing the recipes to bring your colors to life through each arrangement.

Our Philosophy

Laurel and Sage is a floral design studio founded in 2017 specializing in weddings and events in Birmingham, Alabama and available for traveling wherever the blooms take us.

We are inspired by color, movement, depth, and seasonality and love creating organic, floral-focused designs that capture your vision with intention.
By sourcing high quality, seasonal, and often local ingredients, we ensure that your flowers will be beautiful, fresh, and environmentally conscious. 

curated flowers for celebrating

About Laurel and Sage Florals

There are always flowers for those who want to see them.

—Henri matisse

Lauren Roth


Lauren has always loved flowers and the way they display the beauty of their Creator. Her love of all things botanical began early, learning names of various plants from her mother and delighting in her grandmothers’ gardens. She created Laurel and Sage in 2017 out of a love of the artistry of flowers and finds inspiration in her work from distinctive color palettes, the transitions of the seasons, and the detail found in each unique bloom.

Lauren's favorite flower is a ranunculus (but also changes with each season!) and she feels most inspired on a sunny day at the Botanical Gardens. She loves fall leaves, blueberry muffins, a perfect sunset, tropical climates, and lady grey tea. She and her husband, Jonathan (official van-packer and right-hand man for L&S), live in a Birmingham bungalow with their daughter Eleanor, sweet pup Shadrach, and cat Basil!

Our Values

Above all, we celebrate love. We value equality and will never forget what an honor it is to be included in your days.

01. LOVE

We value honest communication, and we have a bond of mutual respect with our couples. We will be a trustworthy, friendly help for you as you walk through the planning process.


Your time is valuable, so we aim to be organized and timely in our communication. We will be a confident, collected force on your wedding day.

03. efficiency

We strive to be precise and detail-oriented in our work. We always want to be better today than we were yesterday, and we strive to keep creating unique and innovative designs. We work closely with each couple to create floral designs that represent your individual style and vision.

04. quality

We take several steps to prioritize sustainability and minimize waste. We reuse and recycle packing materials, source local blooms when possible, compost all organic matter, reuse vessels, and upcycle our candles. We also donate most wedding florals after your event to bring joy to several local Birmingham organizations.

05. social conscience





Intimate events


detailed tablescapes






favorite things

a few of our

“Lauren and her team were so incredible as our florists! She was 100% class and professionalism, and they took care of everything. Our guests gushed about the beauty and quality of our florals, and we could not have been happier!”
— Ally & Cody

“Lauren at Laurel and Sage was absolutely incredible. She was so fun to work with and really made our vision come to life during the wedding weekend. She is an artist. It's hard to put into words what her work meant to us and how it will live forever in our photos and memories... BUT, I will say do yourself a favor and work with Lauren and her team. She's easy to communicate with, super collaborative, and very professional at the same time. Highly recommend.”
— Heydon & Isaac

“Of all of the wedding vendors we worked with, Laurel and Sage was by far the one that is was absolutely positive would be the right choice. Lauren is professional and passionate about her work and goes the extra mile to ensure that her clients interests are met.”
— Brittany & Clay

“Lauren was outstanding in every aspect of the floral process for our wedding. From crafting our detailed proposal, to being flexible with layout changes, and ultimately to creating the most breathtaking reception space I could have ever imagined, Laurel and Sage made all my wedding dreams I never knew I had come true! 
Lauren was extremely thorough, organized, and her attention to detail took a great load off my plate in the planning process. She was so easy to coordinate and communicate with - I simply trusted her with anything because of this. I would recommend Laurel and Sage to anyone!!”
— Kaitlyn & Patrick

“Lauren was so sweet, professional, and easy to communicate with. Our florals were beautiful, and I'm still getting compliments on them months later! Lauren went above and beyond in turning our floral ideas into a reality!”
— Allison & Jeremiah

“Laurel and Sage did an amazing job at our summer wedding. I only had very vague ideas of what I wanted, so I let her have creative freedom with the rest, and she went above and beyond!

I feel like she really listened and took the time to understand my vision. Everything was absolutely lovely, and she was a true joy to work with.”
— Becca & Nick

“Lauren was absolutely incredible to work with. From the very first meeting with her, she understood exactly what we wanted. She created a beautiful proposal that completely encapsulated everything I had envisioned and more! She worked with my planner and other vendors every step of the way to completely transform a blank slate wedding venue into this magical wedding.
The venue was large and the florals were a huge job, but Lauren and her team pulled it off beautifully. Lauren has such an eye for detail and is so knowledgeable and purposeful in what she chooses for florals. Months later and my guests still talk about how beautiful the florals were. If you have a chance to hire her for your wedding or other events you will not regret it.”
— Lana & Conor

“Seeing the venue on our wedding day and how Lauren had transformed our space was breathtaking.”
— Martha & Adam

“I gave her some rough ideas of what I would want and she created a breathtaking proposal with such creative ideas. The arrangements she made were absolutely stunning and so unique. She was such a pleasure to work with throughout the whole process, and she completely exceeded my expectations.”
Lacy & Daniel

Kind Words

© Laurel and Sage Florals LLC, 2021-2024
by Lauren Roth
Website design by Charlestan Design Co.